Intellectual Property is embedded in the heart of all businesses. Visual identifiers are used to convey a business’s message to its customers, these identifiers consist of: logos, slogans, mascots, specific brand colours and the overall appearance and layout of the business.

These identifiers are the business’s intangible assets and fall under the heading of trademarks in the realm of intellectual property. Trademarks are vital to a business because it is the main tool used to convey messages to customers and separate one establishment from another.

Protecting these visual identifiers is necessary for the business growth. Trademarks are a business’s intangible assets and can be used in many ways to expand and sustain the organization.

Understanding what comprises of a strong trademark is the first step towards maximizing the financial benefits that arise from trademarks. At LTIP we help business owners create and register trademarks that are distinctive and unique so they can grow and expand their businesses into new markets.