You can conduct a search for any goods, products, or services you require by the click of a button. After scanning a series of suggestions, you often find yourself on a website of your choice looking for more information.
A domain name is an address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. It is often perceived that ownership of a domain name is only necessary when you intend to venture into e-commerce.This thought could not be further from the truth as ownership of a domain name is the most overlooked digital asset in building your intellectual property assets.
In some instances, many brick and mortar businesses that have flourished into franchise corporations have existed decades before owning their domain name. However, as e-commerce becomes a more convenient way to conduct business, ownership of your domain name is essential to secure the intellectual property assets that you are building offline.
Creating intellectual property rights through branding with your logos and slogans is a great way for your customers to find your business. Your logos and slogans are your trademarks which often include a string of words to help potential customers identify you on the internet. Obtaining a domain name will often contain a combination of these words that are unique to your brand.
Customers searching for specific goods, products or services use the internet from social media to google searches to find items that match their needs. While trademark registration is a forceful intellectual property right to protect a brand, the simple task of owning your domain name will initiate the process of creating digital assets attached to your brand.
Domain names which include the words used to identify your brand will build your brand’s intellectual property portfolio. As you develop and expand your brand into other areas of business including customized domain name extensions such as: .fashion .beauty .associates .boutique for example in your domain name will make it easier for your potential customers to locate you.
Registering your domain name should also be considered a defensive move for any business with a significant online presence even if you are not quite ready to begin e-commerce operations. Over the years the commercial activity of buying and selling of domain names has become a profitable business for many. Failing to register your domain name associated with your business or creative operation can result in it being registered by someone else. Always aim to secure all aspects of your intellectual property rights as your business continues to grow.
